Task 1 SWOT_Analysis_Worksheet[1]

Name…….

Date………

SWOT Analysis Worksheet

Strengths: What do you do well? What unique resources can you draw on? What do others see as your strengths?	Weaknesses: What could you improve? Where do you have fewer resources than others? What are others likely to see as weaknesses?
Opportunities: What good opportunities are open to you? What trends could you take advantage of? How can you turn your strengths into opportunities?	Threats: What trends could harm you? What is your competition doing? What threats do your weaknesses expose you to?

Before starting your presentation you will need to carry out a SWOT analysis. This form is based on your own personal skills and the resources open to you at this college

How to use the tool:

To carry out a SWOT Analysis, print out our free worksheet, and write down answers to the following questions:

Strengths:

·        What advantages (for example, skills, education or connections) do you have that others don't have?

·        What do you do better than anyone else?

·        What personal resources do you have access to?

·        What do other people (and your boss in particular) see as your strengths?

Consider this from your own perspective, and from the point of view of the people around you. And don't be modest, be as objective as you can. If you are having any difficulty with this, try writing down a list of your characteristics. Some of these will hopefully be strengths!

In looking at your strengths, think about them in relation to the people around you - for example, if you're a great mathematician and the people around you are great at math, then this is not likely to be a strength in your current role, it is likely to be a necessity.

Weaknesses:

·        What could you improve?

·        What should you avoid?

·        What things are the people around you likely to see as weaknesses?

Again, consider this from a personal and external basis: Do other people perceive weaknesses that you do not see? Do co-workers consistently out-perform you in key areas? It is best to be realistic now, and face any unpleasant truths as soon as possible.

Opportunities:

·        Where are the good opportunities facing you?

·        What are the interesting trends you are aware of?

·        Useful opportunities can come from such things as:

Changes in technology, markets and your company on both a broad and narrow scale;

Changes in government policy related to your field;

Changes in social patterns, population profiles, lifestyle changes, etc.; or

Local Events

A useful approach to looking at opportunities is also to look at your strengths and ask yourself whether these open up any opportunities.

Alternatively, look at your weaknesses and ask yourself whether you could open up opportunities by eliminating them.

Threats:

·        What obstacles do you face?

·        What are the people around you doing?

·        Is your job (or the demand for the things you do) changing?

·        Is changing technology threatening your position?

·        Could any of your weaknesses seriously threaten you?

Carrying out this analysis will often be illuminating - both in terms of pointing out what needs to be done, and in putting problems into perspective.